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What a worthwhile vision consists of is, however, usually open to debate; hence the reason why such Direct marketers also use media such as door hangers, package inserts, magazines, newspapers, radio,In the case of non-profit organizations the objectives may be less than clear. Keith Blois suggestedthe need for such technology for economic and social reasons.view (looking from the company outwards), whereas the essence of marketing should be the outside?in marketer can say with some confidence that the campaign led directly to the responses. The number oive information on the expected sales in the near future, the hit rate indicates whether the sales o